| Thesis title: |
The potential of Tatratea on the foreign market |
| Author: |
Bajáková, Petra |
| Thesis type: |
Bachelor thesis |
| Supervisor: |
Semenenko, Vadim |
| Opponents: |
Procházka, Petr |
| Thesis language: |
English |
| Abstract: |
The main goal of this thesis is to assess the potential of Tatra tea, a unique Slovak herbal tea-based liqueur on foreign markets. This work will focus on analysing and identifying target markets for this product. In the first chapter, the attention is aimed at motivations of companies to go international. Different types of market entries are analysed and a closer insight on analysis which will be further used is provided. The second chapter of this thesis is devoted to Tatra tea itself. The characteristics not only of the product but of the whole company as well. Additionally, insights on the global spirits market are provided together with the analysis of major global players and competition. The third and last chapter is devoted to further analysis of Tatra tea’s potential on foreign market. |
| Keywords: |
Potential; International; Expansion |
| Thesis title: |
The potential of Tatratea on the foreign market |
| Author: |
Bajáková, Petra |
| Thesis type: |
Bakalářská práce |
| Supervisor: |
Semenenko, Vadim |
| Opponents: |
Procházka, Petr |
| Thesis language: |
English |
| Abstract: |
1. Aim: The main goal of this thesis is to assess the potential of TATRATEA, a unique Slovak herbal based liqueur, on foreign markets. This work focuses on analysing and identifying target markets for this product. The first chapter of this thesis is devoted to TATRATEA itself. The characteristics not only of the product but about the whole company as well. Additionally, insights on the global spirits market are provided together with the analysis of major global players and competition. In the second chapter, the attention is aimed at different types of market entries. In order to achieve the goal of my thesis, two methods are used meaning qualitative and quantitative method. 2. Methodology - qualitative research - quantitative research 3. Structure 1. Literature review 2. Practical part (qualitative, quantitative research) |
| Keywords: |
international; expansion; potential |
Information about study
| Study programme: |
Mezinárodní obchod |
| Type of study programme: |
Bakalářský studijní program |
| Assigned degree: |
Bc. |
| Institutions assigning academic degree: |
Vysoká škola ekonomická v Praze |
| Faculty: |
Faculty of International Relations |
| Department: |
Department of International Business |
Information on submission and defense
| Date of assignment: |
31. 8. 2024 |
| Date of submission: |
25. 4. 2025 |
| Date of defense: |
2025 |
Files for download
The files will be available after the defense of the thesis.