The analysis of preferences of media investments in Czech Rep
| Thesis title: | Analýza vývoje preferencí investic zadavatelů reklamy do jednotlivých mediatypů v ČR |
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| Author: | Tomanová, Lucia |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Veletová, Andrea |
| Thesis language: | Česky |
| Abstract: | V diplomové práci jsem se primárně zaoberala vývojem investic do televize a internetu, jaké jsou v současnosti trendy v preferencích zadavatelů a co tyto preference ovlivňuje. Na závěr jsem udělala odhad vývoje investic do zmíněných mediatypů pro příštích deset let. |
| Keywords: | konzumace jednotlivých mediatypů; investice do televize a internetu; mediální plánování |
| Thesis title: | The analysis of preferences of media investments in Czech Rep |
|---|---|
| Author: | Tomanová, Lucia |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Veletová, Andrea |
| Thesis language: | Česky |
| Abstract: | The main topic was the analysis of media investments to TV and internet, what are the trends of investment preferences to various media types and what factors influence these preferences. At the end I made a prognosis how will the TV and internet investments progress in next ten years. |
| Keywords: | TV and internet investments; media planning; media consumption |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 28. 11. 2007 |
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| Date of submission: | 15. 6. 2008 |
| Date of defense: | 9. 9. 2008 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/15305/podrobnosti |