Implementing Business Intelligence and Digitalization Concepts in SME

This thesis focuses on the development and implementation of a Business Intelligence (BI) solution in a specific small or medium-sized enterprise (SME). The initial chapters provide a detailed analysis of the company's business model and operations. This analysis is crucial for understanding the company's specific needs and identifying the areas where BI can generate the highest added value. The primary objective of this phase is to ensure that the BI solution is not merely a technological enhancement but a strategic tool for informed decision-making and business process optimization. Based on predefined criteria, an appropriate technological infrastructure is subsequently selected. This selection process involves not only evaluating available BI platforms and tools but also assessing the financial, technical, and operational constraints of the company. Key factors such as compatibility with existing systems, scalability, and user-friendliness are thoroughly examined. Emphasis is placed on ensuring that the chosen solution is sustainable in the long term and tailored to the specific needs of the business. The next section of the thesis focuses on the implementation of the BI solution. It describes the step-by-step process of system deployment, starting with the design of the architecture and data models, followed by integration with corporate systems, and culminating in data development and visualization. This section also addresses the challenges and obstacles encountered during the implementation phase, along with their respective solutions. The final section of the thesis is dedicated to a critical evaluation of the benefits of the implemented BI system. The assessment is conducted based on predefined criteria that were established with regard to the company's objectives and expected outcomes.