Motivation of Generation Z employees

This Bachelor’s thesis focuses on the motivational factors of Generation Z employees. It’s goal is to identify key aspects that influence their work motivation as well as to propose recommendations for employers to effectively approach this generation in the context of the work environment. The theoretical part focuses on current values, stances and expectations of Generation Z. It thus serves as a foundation for better understanding of what motivates young workers. The practical part is based on quantitative research conducted through an online survey, which aimed to obtain the opinions and attitudes of respondents belonging to the Generation Z. The results show that the most important motivational factors include flexible working arrangements, opportunities for professional growth and fair financial compensation. Findings also show the need for an individual approach and a range of benefits that reflect individual employee’s preferences. The thesis offers concrete recommendations for employers and provide space for further research in the area of motivation of the youngest working generation, Generation Z.