A Marketing Perspective on Selected Religious and Church Organizations

This thesis focuses on marketing in the context of Czech evangelical churches. It explores topics such as economic theories of religious behaviour, secularization, and the commercialization of religious organizations. The aim of the thesis is to summarize findings on church marketing and demonstrate how selected Czech Protestant churches apply marketing tools. The practical part examines the marketing approaches of the Apostolic Church and the Christian Fellowship Church, based on qualitative research conducted through in-depth interviews. The research focuses on the use of individual components of the marketing mix – namely product, price, distribution, and communication – within these church environments.