Strategy Proposal for the Expansion of a Selected Company

In today's world full of opportunities, it is essential for every business to have a clearly defined strategy. The aim of this thesis is to conduct a strategic analysis of a selected enterprise and to propose recommendations for improving its business strategy. To achieve this goal, strategic analysis tools were employed, including the PESTEL analysis, Porter’s Five Forces model, and internal environment assessments. These methods provided a comprehensive view of both the external and internal environment of the business, allowing the creation of a SWOT analysis that identifies key factors influencing its future development. Based on the results of these analyses, recommendations were proposed focusing on expanding marketing channels and improving operational efficiency. Particularly using social media, e-ticketing systems, offline promotional materials, and consistent accounting practices. The implementation of these steps may contribute to increased attendance, support further growth, and strengthen the club’s role in the development of the local community as a centre for cultural and social life.