Visual pollution: Analysis and design proposal in Seifertova Street in Prague

This bachelor's thesis addresses visual pollution in public spaces, focusing on the commercial signage of establishments. It aims to identify problematic aspects of store signage on Seifertova Street in Prague and to propose functional solutions that reduce visual pollution. The theoretical part summarises the findings related to visual pollution. First, the concept itself and its relation to public space are defined, then the thesis focuses on advertising as a source of visual pollution and its regulation, including legislative instruments. The approach of some cities to regulating visual pollution is also mentioned. The conclusion of the theoretical part focuses on the specifics of graphic design in public space. The practical part includes an analysis of visual pollution in a selected section of Seifertova Street, focusing on the advertising signage of establishments. The results indicate a high level of visual pollution in the area, mainly due to the lack of architectural respect and the excessive amount of conveyed information. To obtain a broader context, interviews with users of Seifertova Street are conducted. Based on the analysis, a new visual solution is proposed for six establishments. The acceptance of the proposed solutions is verified by a questionnaire survey, with the majority of respondents evaluating the proposed modifications as an improvement over the original state. The work emphasises the need for a comprehensive approach to the visual communication of establishments and can serve as inspiration for further changes in public space. In the future, it is possible to follow up the work with a case study of a specific business, including the implementation of the proposed solution.