Generation Z's Approach to Work and Its Expectations of the Labour Market

This thesis focuses on Generation Z, specifically on how it perceives the labour market and approaches it. The main goal of the thesis is to identify which factors are crucial for this generation when choosing an employer and what it expects from future employer. The theoretical part describes the characteristics of each generation and the development of the labour market, and provides a depth analysis of Generation Z. The practical part includes a combination of quantitative and qualitative research. The quantitative research was conducted through a questionnaire involving university students and recent graduates. The qualitative research was carried out as focus groups with students from Prague University of Economics and Business, enrolled in the course Organizational Behaviour. Generation Z values meaningful work over high financial rewards, while also strongly emphasizing work-life balance, career growth, and flexibility. Data analysis indicated that employers will need to adapt their approach to attract and retain this generation. The findings can help companies in designing effective recruitment strategies and gaining a deeper understanding of this generation.