Visual identity design and product website prototype for BT-Solutions

This bachelor's thesis focuses on designing a comprehensive visual identity and creating a functional product website prototype for BT-Solutions. BT-Solutions is a Czech-Swiss company specializing in the production and supply of technologies related to ventilation systems, energy stations, graphic design, and 3D modeling for construction planning and visualization. The goal of this work was to establish a unified visual communication strategy to effectively represent the company in both online and offline environments. The theoretical part examines the importance of visual identity within the technology sector and thoroughly describes key branding elements such as logo design, color palette, typography, graphical components, and their scalability. Additionally, this part addresses principles of UX/UI design in digital environments. The practical part involves the actual creation of the visual identity, a brand manual outlining guidelines for using individual visual elements, and an interactive prototype of the company's website emphasizing clear structure and user-friendly navigation. The final outputs include a complete visual identity along with the accompanying manual and a product website prototype, respecting the requirements and needs of the client.