Modern Fundraising Strategy of the Hudba pomáhá Association

The current dynamic environment is transforming the functioning of society, including the non-profit sector, where fundraising represents a fundamental pillar. The aim of this thesis is to propose suitable fundraising methods and procedures for the organization Hudba pomáhá, which would contribute to increasing financial support from partners, enabling the organization to assist families and fulfill its mission. This objective is achieved through the application of external and internal analytical methods, the results of which are summarized in a SWOT analysis. Based on the data collected, specific recommendations are proposed to improve communication and increase both financial and non-financial support. These recommendations include, for example, automated email communication, the acquisition of new catering partners, and the public communication of the association’s vision and goals. The implementation of these proposals is expected to strengthen Hudba pomáhá and positively contribute to society.