Design and Implementation of an Analytical Solution for the 4FIS Student Association

This bachelor’s thesis focuses on the design and implementation of an analytical solution for a non-profit organization – the student association 4FIS, operating at the Faculty of Informatics and Statistics of the University of Economics in Prague. The aim of the thesis is to utilize the available data of the association to increase the management's awareness and support decision-making through a clear and interactive visualization report. The theoretical part first introduces the concepts of data analytics and Business Intelligence (BI), with an emphasis on their application in the non-profit sector. It also describes the barriers to BI adoption in this context, including limited resources, low data maturity, and organizational resistance to change. The practical part of the thesis includes identifying the management’s requirements using the MoSCoW method, followed by the design and implementation of an interactive report using Google Looker Studio. The report visualizes key indicators such as event attendance, budget spending, and the efficiency of individual sections of the association. The choice of tool was supported by a multi-criteria analysis, emphasizing zero cost, easy integration with Google services, and user-friendliness. The resulting solution enables the association’s leadership to plan activities more effectively, allocate resources, and monitor development over time. The thesis also demonstrates that even small non-profit organizations with no IT budget can implement data-driven management using freely available tools.