Growth Strategy Proposal and Implementation Plan for Perito s.r.o

Thesis focuses on the formulation of a growth strategy for Perito s.r.o., a leading Czech manufacturer of door panels facing a stagnating market. The objective is to design and validate a strategy that strengthens the company’s market position. The theoretical part combines classical and modern approaches to strategic management, with particular emphasis on the tension between external adaptation and internal development. The empirical part is structured as a case study and draws on interviews with the company’s management, financial data, and analytical tools including PESTEL, VRIO, and SWOT analyses. Based on these inputs, three growth strategies are proposed and subsequently evaluated through a feasibility study. The most viable option is identified as specialization in non-standard door panel solutions with higher added value. An implementation plan is developed for this strategy, providing a framework for translating strategic goals into concrete actions.