Strategic Analysis of CAPCOM in Europe

Thesis title: Strategic Analysis of CAPCOM in Europe
Author: Bui, Van Tan Luc
Thesis type: Bachelor thesis
Supervisor: Pernica, Karel
Opponents: Kubíček, Aleš
Thesis language: English
Abstract:
This thesis analyzes and gives recommendations on future developments of CAPCOM Ltd company in Europe market using tools for analyzing internal and external environment. SWOT analysis, PEST analysis and POTER’s 5 forces analysis in this study evaluate the position of CAPCOM in the market and point out prospects for future development. The study provides strategic recommendations on increasing CAPCOM’s operational efficiency, improvements on customer engagement, reaching new target customers and achieving sustainable growth.
Keywords: Game industry; SWOT analysis; PEST analysis; CAPCOM
Thesis title: Strategic analysis of CAPCOM in Europe
Author: Bui, Van Tan Luc
Thesis type: Bakalářská práce
Supervisor: Pernica, Karel
Opponents: Kubíček, Aleš
Thesis language: English
Abstract:
This thesis analyzes and gives recommendations on future developments of CAPCOM Ltd company in Europe market using tools for analyzing internal and external environment. SWOT analysis, PEST analysis and POTER’s 5 forces analysis in this study evaluate the position of CAPCOM in the market and point out prospects for future development. The study provides strategic recommendations on increasing CAPCOM’s operational efficiency, improvements on customer engagement, reaching new target customers and achieving sustainable growth.
Keywords: PEST analysis; Game industry; SWOT analyis; CAPCOM

Information about study

Study programme: Bachelor of Business Administration
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of strategy

Information on submission and defense

Date of assignment: 3. 2. 2025
Date of submission: 14. 5. 2025
Date of defense: 3. 6. 2025
Identifier in the InSIS system: https://insis.vse.cz/zp/91712/podrobnosti

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