EXE SPORT customer satisfaction research

This bachelor thesis focuses on investigating the level of customer satisfaction of EXE SPORT. In the introductory, theoretical part, the findings from the literature on the topic of customer satisfaction are summarized. This part deals with, among other things, customer values, customer loyalty, factors influencing customer behaviour and methods of satisfaction measurement. The practical part contains the actual quantitative research, which was carried out through a questionnaire survey. The research results are then analysed using correlation analysis to identify the key areas that have the greatest impact on overall customer satisfaction. The research findings show predominantly moderately positive ratings, while also identifying key weaknesses that may have a negative impact on the perception of the quality of the business.