Analysis of the economization of majorette groups in the context of preserving their artistic value and traditions

The bachelor's thesis primarily deals with the analysis of the most appropriate ways of economizing majorette groups, which are also in line with the preservation of their artistic value and tradition. The aim was to identify the possibilities of financing and sustainable economic management of majorette groups, which are currently facing challenges associated with increasing costs and limited resources. It also deals with how to apply these economic strategies so that the artistic quality is not jeopardized and the cultural tradition of majorette groups is respected. The theoretical part is devoted to the history of majorette groups, their cultural identity, a list of majorette associations and the definition of economization along with a list of its most common methods. In the practical part, the answers from six leaders of the majorette groups were analyzed using coding, who shared what methods of economization their groups apply and whether they take into account their artistic value and majorette tradition. The secondary goal of this work is to present the commercialization of majorettes and to find out what the most significant threats and opportunities are that the leaders of majorette groups see in commercialization of majorettes.