Building Organizational Culture in the Environment of Fitness Center X

This master’s thesis focuses on the issue of building organizational culture in the environment of a fitness center. The aim of the thesis is to identify key factors influencing the form of organizational culture and to propose recommendations for its further development. The theoretical part defines the concept of organizational culture, examines the specifics of the fitness industry, and presents the main theoretical models, with particular emphasis on Denison’s model. The practical part analyzes the current state of the organizational culture at Fitness Center X through a questionnaire survey conducted among employees and clients, as well as an in-depth interview with the center’s manager. The findings highlight both strengths and areas for improvement, emphasizing the importance of employee involvement, systematic communication of the mission, and support for professional development. The thesis also reflects the limitations of the research and suggests possibilities for further exploration of the topic.