Management and evaluation of the cultural project Open Senses

The aim of the bachelor thesis is to evaluate and analyze the cultural event Open Senses, an interactive urban game organized within the Open House Prague festival, from the perspective of project management. The thesis focuses on the evaluation of the process of organizing the event, including the incorporation of current issues such as inclusivity, in order to provide recommendations for similar projects in the future. The outputs of the thesis should benefit the practice of cultural projects and offer suggestions for more effective implementation. The theoretical part of the thesis focuses on the basic concepts of project management with a focus on cultural events. It includes definitions and characteristics of different types of cultural events and examines their importance to society. It also focuses on the specifics of project management in the field of cultural projects, including the role of stakeholders and evaluation methods. Among other things, it includes a chapter on inclusivity and approaches to making cultural events accessible to a wide audience. The practical part of the thesis focuses on a specific case study of the Open Senses project, describing the different phases of its implementation from preparation, through the actual implementation to the project closure. Emphasis is placed on the analysis of the effectiveness of project management, working with the audience and the organization of the team. The final part of the bachelor thesis includes an evaluation of the project's success, the formulation of recommendations for future cultural events and suggestions for the possible continuation of the project to ensure its long-term sustainability.