Recruitment and Selection of Employees in Company XYZ

This bachelor's thesis focuses on employee recruitment and selection processes within a specific organisation, with the aim of proposing measures to optimise these processes. The theoretical section defines key human resource management concepts, outlines the strategic recruitment framework, and discusses modern trends such as employer branding, digitalisation, and artificial intelligence. The practical section is based on a combination of quantitative (questionnaire survey) and qualitative (semi-structured interview) research methods. The data were analysed using statistical methods of absolute and relative frequency, as well as content analysis. The results reveal the strengths of the current recruitment and selection process but also highlight the need for greater cooperation between line managers and HR professionals and a stronger focus on the candidate experience. The thesis provides concrete recommendations for improving the recruitment and selection processes in line with current trends and the specific needs of the company in question.