| Thesis title: |
Strategic analysis of Costco |
| Author: |
Ostapovych, Nataliia |
| Thesis type: |
Bachelor thesis |
| Supervisor: |
Ali, Tanweer |
| Opponents: |
Kania, Karolina Anna |
| Thesis language: |
English |
| Abstract: |
This thesis provides a comprehensive strategic analysis of Costco Wholesale Corporation, with the primary aim of evaluating its current market position in the North American warehouse club market, and identifying strategies for sustained growth. The central research question guiding this analysis is as follows: What strategies can Costco implement to strengthen its competitive position and ensure long-term growth in the rapidly changing retail environment? The paper will employ various strategic frameworks, including PESTEL, VRIO, Porter’s Five Forces, SWOT, SPACE, and financial analysis, to explore Costco’s internal capabilities and the external market factors that influence its future success. The recommendations, based on the SPACE analysis, will offer actionable strategies for Costco to strengthen its market position and effectively adapt to the changing retail landscape. |
| Keywords: |
Corporate Strategy; Costco Wholesale Corporation; Wholesale Retail; Strategic Analysis |
| Thesis title: |
Strategic Analysis of Costco Wholesale in North America |
| Author: |
Ostapovych, Nataliia |
| Thesis type: |
Bakalářská práce |
| Supervisor: |
Ali, Tanweer |
| Opponents: |
Kania, Karolina Anna |
| Thesis language: |
English |
| Abstract: |
This thesis provides a comprehensive strategic analysis of Costco Wholesale Corporation, with the primary aim of evaluating its current market position in the North American warehouse club market, and identifying strategies for sustained growth. The central research question guiding this analysis is as follows: What strategies can Costco implement to strengthen its competitive position and ensure long-term growth in the rapidly changing retail environment? The paper will employ various strategic frameworks, including PESTEL, VRIO, Porter’s Five Forces, SWOT, SPACE, and financial analysis, to explore Costco’s internal capabilities and the external market factors that influence its future success. The recommendations, based on the SPACE analysis, will offer actionable strategies for Costco to strengthen its market position and effectively adapt to the changing retail landscape. |
| Keywords: |
Costco Wholesale Corporation; Corporate Strategy; Wholesale Retail; Strategic Analysis |
Information about study
| Study programme: |
Bachelor of Business Administration |
| Type of study programme: |
Bakalářský studijní program |
| Assigned degree: |
Bc. |
| Institutions assigning academic degree: |
Vysoká škola ekonomická v Praze |
| Faculty: |
Faculty of Business Administration |
| Department: |
Department of strategy |
Information on submission and defense
| Date of assignment: |
5. 9. 2024 |
| Date of submission: |
14. 5. 2025 |
| Date of defense: |
2025 |
Files for download
The files will be available after the defense of the thesis.