The Impacts of Inbound Tourism on the Czech Economy: A Case Study of Beer Consumption Analysis

This thesis explores the relationship between tourism and the beer industry in the Czech Republic. Its aim is to quantify the economic contribution of domestic and inbound tourists through their beer consumption and to develop a so-called Beer Index, which expresses the share of tourism in overall beer consumption and spending. The analytical part of the thesis focuses on three main areas: the development of domestic and inbound tourism, the analysis of tourist expenditure baskets, and data from the beer industry. The result is both a volume-based and a financial version of the Beer Index for inbound tourism. The research demonstrated that inbound tourism has a measurable impact on domestic beer consumption. An attempt to build a similar index for domestic tourism encountered methodological limitations. The findings of this study can contribute to a deeper understanding of the economic importance of tourism and beer culture in the Czech Republic.