| Thesis title: |
Role Czech Convention Bureau v Meeting industry v České republice |
| Author: |
Rambousková, Linda |
| Thesis type: |
Bakalářská práce |
| Supervisor: |
Lukášová, Renata |
| Opponents: |
Černý, Pavel |
| Thesis language: |
Česky |
| Abstract: |
Tato práce analyzuje spolupráci mezi Czech Convention Bureau a jeho regionálními convention bureaux v oblasti Meeting industry v České republice. Určuje prioritní oblasti současné spolupráce, jako je kontinuální vzdělávání v oblasti globálních trendů, efektivní politická komunikace pro rozvoj infrastruktury a koordinovaný marketing na národní i mezinárodní úrovni. Cílem této práce je zhodnocení současného stavu spolupráce Czech Convention Bureau s jejími regionálními partnery v Meeting industry v České republice. |
| Keywords: |
Czech Convention Bureau; Meeting industry; Regionální convention bureau; CzechTourism; turismus |
| Thesis title: |
The Role of the Czech Convention Bureau in the Meeting industry in the Czech Republic |
| Author: |
Rambousková, Linda |
| Thesis type: |
Bachelor thesis |
| Supervisor: |
Lukášová, Renata |
| Opponents: |
Černý, Pavel |
| Thesis language: |
Česky |
| Abstract: |
This thesis analyses the cooperation between the Czech Convention Bureau and its regional convention bureaux in the Czech Republic’s Meeting industry. It identifies priority areas for future collaboration, such as continuous education on global trends, effective political communication for infrastructure development, and coordinated marketing on national and international levels. The aim of this thesis is to evaluate the current state of cooperation between the Czech Convention Bureau and its regional partners in the Meeting industry in the Czech Republic. |
| Keywords: |
CzechTourism; Tourism; Meeting industry; Czech Convention Bureau; Regional convention bureau |
Information about study
| Study programme: |
Cestovní ruch |
| Type of study programme: |
Bakalářský studijní program |
| Assigned degree: |
Bc. |
| Institutions assigning academic degree: |
Vysoká škola ekonomická v Praze |
| Faculty: |
|
| Department: |
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Information on submission and defense
| Date of assignment: |
21. 9. 2024 |
| Date of submission: |
27. 6. 2025 |
| Date of defense: |
2025 |
Files for download
The files will be available after the defense of the thesis.