Work motivation and values of Generations X, Y and Z in IT industry

The thesis deals with the topic of work motivation and values of Generations X, Y and Z in the information technology industry. The aim of the thesis was to identify generational differences in the perception of work motivation and values, focusing on four key areas: intrinsic motivation, extrinsic motivation, relational dimension and work-life balance. The research was conducted in the form of an online questionnaire survey, the research population included 318 respondents equally representing all three generations under study. The data obtained were processed using basic quantitative analysis and descriptive statistics. The research did not reveal any significant new trends that Generation Z brings to the IT work environment. The variations found can be largely attributed to the different life and career stage of this generation compared to others. Across generations, satisfaction with job content was rated as the most important factor. The relational aspects of the working environment and the possibility of flexible working arrangements also play an important role. The recommendations for employers presented in the final chapter provide a basis for developing effective motivational strategies that reflect the preferences of workers in the Czech IT sector.