The influence of stakeholders on the process of innovation in university study programs focused on management in the Czech Republic

This thesis explores the influence of stakeholders on the innovation process of university study programs focused on management in the Czech Republic. The aim is to map the specific characteristics of the Czech academic environment and identify the key factors that affect innovation processes in this field. The research is based on interviews with representatives of several Czech universities, complemented by the use of artificial intelligence for qualitative data analysis. The main findings indicate that the primary initiators of innovation are individuals leading the change, faculties, and academics. Students, external partners, and the need for communication throughout the innovation process also play a significant role. Key barriers were identified, including institutional rigidity, lack of human resources, bureaucracy, and personal resistance to change. The results suggest that successful innovation depends on effective communication, the involvement of various stakeholders, and above all, leadership with a clear vision and accountability. While the legal framework ensures a minimum level of quality, it serves only as a legislative baseline and is insufficient for fostering genuine innovation. Organizational culture and leadership are essential for that. This thesis contributes to a better understanding of the dynamics of innovation processes in the Czech higher education environment and offers recommendations for improving their effectiveness.