Gamification of the onboarding process at a selected company

This master’s thesis focuses on the onboarding process of new employees and explores possibilities for its enhancement through the application of gamification principles. The main objective of the thesis is to analyse the current onboarding process in the selected company, H&Z Management Consulting, and to propose a gamified onboarding solution based on theoretical knowledge and empirical research. The theoretical part defines the concept of onboarding, its historical development, phases, benefits, and limitations. Furthermore, it introduces gamification, including its definition, evolution, and application in human resource management, particularly in the context of onboarding processes. The practical part of the thesis presents an introduction to the selected company, its organizational structure, and corporate culture, followed by a detailed description of the existing onboarding process. This process is subsequently analysed using SWOT and GAP analyses, based on data obtained through qualitative research methods, specifically non-participant observation and semi-structured interviews with HR professionals. The outcome of the thesis is a proposal for a gamified onboarding process that reflects the specific characteristics, values, and needs of the organization and its new employees. The proposal includes description of the structure of individual onboarding phases, applied gamification elements, their benefits and limitations, and recommendations for practical implementation.