Dynamické parkování jako nástroj pro řešení problematiky parkování v centru města Telč

This bachelor thesis deals with the issue of parking in the historic centre of Telč, with special attention paid to the possibility of introducing a dynamic parking system. The aim of the thesis is to assess the public attitudes towards the introduction of dynamic parking, which can serve as a basis for the city's decision-making. The research is based on the Technology Acceptance Model (TAM), which was applied through a quantitative questionnaire survey and supplemented by interviews with representatives of the city administration. The results showed significant seasonal variation in parking occupancy and also confirm that a higher level of system comprehensibility is positively correlated with users' willingness to accept dynamic pricing.