Srovnávací analýza obchodních strategií v herním průmyslu

This bachelor’s thesis focuses on the strategic analysis of the video game industry through the comparison of Rockstar Games and Warhorse Studios. The aim of the thesis was to analyse how companies with significantly different sizes, resources, and business models compete within the modern gaming industry. The research was conducted using qualitative secondary research based on academic literature, market reports, financial reports, interviews, and publicly available company information. Strategic management frameworks such as SWOT analysis, Porter’s Five Forces analysis, and PESTEL analysis were applied in order to evaluate both the industry environment and the strategic position of the selected companies. The findings show that Rockstar Games benefits from stronger financial stability, global market influence, and diversified revenue generation, while Warhorse Studios competes mainly through strategic differentiation, historical realism, and creative focus. The thesis concludes that different strategic approaches can achieve success within the gaming industry despite major differences in scale and resources.