Využití sociálních sítí pro propagaci společnosti

The aim of this bachelor thesis is to analyze and decide whether the social webs are an appropriate place for company and their products presentation. On the basis of criteria chosen to decide which networks are in the Czech environment the most suitable and what promotion tools they offer. The thesis is divided into the theoretical part, in which I consider technical terminology and describe the development of means for gathering people on the Internet till the today's look. A chapter follows that considers the most widespread websites in the Czech Republic, stressing especially Facebook, on which I illustrate the platform for application development. In the practical part I illustrate the promotion options of a company on Facebook through an actual marketing, I consider the aim differences, costs connected with the campaign running, and then I evaluate whether the campaign is successful, and I add proposals for improvement. Another theme is the possibility of using Facebook API and the FBML language by creating an application of the Facebook platform and its use by marketing. The work also consists of a public survey, which shows which social networks people leave and which they go to, reactions of the users for advertisements on social networks and their relationship to the applications running on social networks. The contribution of this work is to show opportunities that using social networks in company presentation offers.