Volba formy dlouhodobé koordinace podnikatelských aktivit: Smluvní řešení a hierarchická integrace

This master’s thesis examines the choice of form of long-term coordination of business activities, with a focus on contractual solutions and hierarchical integration. Its aim is to create an analytical framework for deciding on an appropriate form of coordination of business relationships. The theoretical foundation of the thesis is based on the combination of transaction cost economics (TCE) and behavioral economics, which makes it possible to capture both structural and psychological factors influencing the decision-making of economic actors. At the same time, the thesis points out the limits and fragility of long-term contracts. Methodologically, the thesis is divided into two parts. The first part consists of a qualitatively oriented literature review following the methodology of J. W. Creswell. The second part is based on a qualitative case study of the automotive industry during the semiconductor crisis, which tests the theoretical foundations on an empirical example.