Analýza trhu ticketing systémů a návrh MVP

This bachelor's thesis examines the ticketing software market and the possibility of designing a minimum viable product for startups, solo founders, and very small companies. The objective is to identify an underserved market gap between simple inbox-first tools and more robust service desk or CRM platforms and, on that basis, propose a founder-friendly MVP that is functionally adequate, economically understandable, and technically realistic for pilot deployment. The thesis combines a literature review, desk research, comparative market analysis, secondary synthesis of target-segment needs, and design-oriented methods. The main outputs are the definition of the primary ideal customer profile, a proposal of the MVP's key features and user scenarios, recommendations for the email-ingestion architecture, a pilot-validation framework, and the basic pricing and business logic of the product. The thesis also argues that, for the selected segment, the main source of value is not maximum feature breadth but a balance between operational discipline, low adoption friction, transparent pricing, and future extensibility.