Podnikatelský plán pro hokejový fan bar

This bachelor’s thesis focuses on the creation of a business plan for a hockey fan bar in Pardubice, primarily aimed at fans of the local club HC Dynamo Pardubice. The thesis is divided into a theoretical and a practical part. The theoretical part focuses on entrepreneurship and the business plan, its structure, and the methods used in its preparation. These include analytical tools such as SWOT analysis, PESTEL analysis, and competition analysis, which help to assess the feasibility of the proposed business venture. The practical part presents a specific business plan for a hockey fan bar named “Trestná Lavice“, based on market and competition analysis, a questionnaire survey among potential customers, and a developed financial plan. The thesis also includes an evaluation of the questionnaire survey results, which reflect the interest of fans in the hockey fan bar. The aim of the thesis is to verify the feasibility of the proposed business plan and to identify its potential competitive advantages and risks.