UX design webové stránky pro českého indie umělce

This bachelor’s thesis focuses on the application of User Experience (UX) principles in the design of a website for the Czech independent artist RXSAE (Patricie Čudanová). The main objective is to create a high-fidelity website prototype that strengthens the artist’s digital sovereignty and reduces her dependence on social media algorithms. The design emphasizes a high-quality user experience for fans while maintaining visual consistency with the artist’s authentic musical identity. The theoretical part introduces the concept of the “indie” scene, the Direct-to-Fan (D2F) model, and the principles of owned and rented media. It further summarizes key insights from UX, particularly usability, user psychology, and UX laws. Special attention is given to the relationship between musical identity and visual design. The practical part is based on qualitative research conducted through semi-structured interviews with the artist and five listeners. Based on the identified needs and visual preferences, a high-fidelity prototype of a one-page website with a fixed navigation bar was created using Figma. The prototype was subsequently evaluated with users and iteratively refined based on the collected feedback. The resulting prototype represents a functional web presentation that emphasizes authenticity, visual consistency, and informational value. The thesis also provides specific recommendations for the digital presentation of emerging indie artists, particularly the prioritization of informational value (concerts and updates) over e-commerce features, the perception of the website as a central hub, and the achievement of emotional congruence between the visual style and the music. In the case of the RXSAE design, this congruence was supported through the use of a cold color palette evoking the melancholic atmosphere of the “blue hour.” The main contribution of this thesis lies in demonstrating the applicability of UX methods in a low-budget independent music context and in establishing a methodological framework for building a sovereign digital presence for artists.