Redesign a implementace webových stránek pro autorizovaného prodejce vozidel

This bachelor’s thesis focuses on the redesign and implementation of a website for a company operating in the field of automobile sales and service. The aim of the thesis is to create a modern web solution that meets the client’s requirements, user needs, and current principles of web interface design and development. The theoretical part of the thesis introduces key concepts related to web interface design, particularly User Experience (UX), User Interface (UI), usability, information architecture, and responsive web design. It also describes the principles of User-Centered Design (UCD) and methods used in the design of digital products. The practical part of the thesis focuses on the analysis of client requirements, user research, and the evaluation of the original solution. The research was conducted through stakeholder interviews and qualitative in-depth interviews with company staff and website users. Based on the collected data, user personas were created, a competitor analysis was conducted, and requirements for the new solution were defined. Subsequently, a new web solution was designed in the form of a prototype using the Figma tool. The prototype was user-tested and later implemented using HTML, CSS, and JavaScript technologies. The result of the thesis is a functional web solution that improves the clarity of information, usability, and the overall technical quality of the company’s web presentation.