Webová prezentace masérského studia Masáže Mendl

This bachelor’s thesis focuses on the development of a website and the design of a communication strategy for a small business. The aim of the thesis is to design and implement a website for the massage studio Masáže Mendl, which is intended to serve as the main informational and presentation channel of the studio, support its professional image, and facilitate communication with customers. The development of the website is methodically guided by the waterfall model, in which the individual phases follow one another from the initial analysis through design and implementation to testing and deployment. The thesis is based on an analysis of the initial state of the studio’s online promotion and the preliminary expectations of the client. It also includes a review of competing massage studio websites, an analysis of the client’s requirements, the definition of target user groups, and the design of a communication strategy. Based on these findings, the website’s information architecture is created, along with wireframes and the visual design of the solution using the Figma tool. The proposed solution is subsequently implemented using the WordPress content management system in combination with a custom theme. The implementation also includes integration with external services. The created website was tested, launched, and evaluated in terms of its functionality and traffic. The outcome of the thesis is a functional website for the massage studio that meets the client’s requirements and represents an effective tool for online communication, service promotion, and building brand credibility