Možnosti animace Benešovy vily po převodu do správy Husitského muzea

The thesis explores the possibilities of cultural animation of the Beneš Villa in Sezimovo Ústí in connection with its transfer into the administration of the Hussite Museum in Tábor. It reflects on the current underfunding of the museum and the necessity to fulfil the monument's socio-cultural mission while simultaneously ensuring the long-term economic sustainability of the animation project. The aim is to evaluate the current state using a SWOT analysis and to propose specific recommendations for the effective use of the site, ensuring that its operation is financially sustainable while preserving the genius loci, dignity, and reverent character of the location. The research is conducted through semi-structured interviews with key stakeholders and an analysis of the museum's secondary data. The practical output consists of original recommendations and an original proposal for a partial animation project utilizing gamification methods, which can serve as a basis for the future activities of the Hussite Museum as well as inspiration for the sustainable animation of similar sites, not only those in state ownership.