Zhodnocení proveditelnosti a udržitelnosti podnikatelského záměru moderního domova pro seniory

This thesis evaluates the feasibility and sustainability of a business plan for a modern senior home with integrated spa services in Františkovy Lázně. The project is based on the concept of assisted living combined with a hybrid investment model, in which individual residential units are sold to private investors as income-generating properties and subsequently operated within a managed care system. In March and April 2026, four in-depth semi-structured interviews were conducted with experts in the fields of social care, spa medicine, and the real estate market. In April 2026, a quantitative questionnaire survey focused on assessing demand and investment interest among target groups was carried out, complemented by a competitive environment analysis. The main findings indicate that the project is feasible in its redefined form as a premium senior residence operating outside the registered social services network, and has the potential for long-term sustainability. The research identified demand among both target groups, defined the key opportunities and risks associated with the project, and contributed to a better understanding of the specificities of this segment in the Czech environment. The outputs of the thesis may serve as an analytical basis for the further development of the project as well as inspiration for similar initiatives in the premium senior housing segment.