Specifika náborových procesů v českých kinech v kontextu kulturních a kreativních průmyslů

This master's thesis addressed the specifics of recruitment processes in Czech cinemas within the context of cultural and creative industries. The thesis aimed to identify the specifics of employee recruitment and selection and to explore their differences based on the size and focus of the cinemas. For the empirical research, a qualitative design utilizing eleven semi-structured interviews with managers and HR representatives was chosen. The research showed that widespread advertising is ineffective in this sector; multiplexes benefit from organic interest, whereas smaller cinemas rely on community referrals. It was also found that digitalization has fully transformed technical positions, and the sector's economic limits are compensated for by an informal corporate culture or intergenerational teams. The contribution of the thesis lies in mapping HR processes in the film distribution market and formulating practical recommendations, which include targeted recruitment, participatory scheduling for Generation Z, and argumentation for budget increases in contributory organizations.