Vliv vnějších faktorů na podnikání v České republice v oblasti FVE: PESTLE analýza

The photovoltaic sector in the Czech Republic is undergoing a dynamic transformation and is becoming an important part of the energy mix. For small and medium-sized enterprises in this market, it is therefore increasingly important to monitor their macroenvironment and respond to it by adjusting their strategy. The aim of this thesis is to use a PESTLE analysis, evaluated through the analytical hierarchy process, to identify and quantitatively assess the external factors shaping this environment and to determine the main opportunities and threats for companies in this sector. The analysis demonstrated that the market is predominantly driven by government subsidy policies and the regulatory framework, whose instability poses the greatest operational risk for SMEs, while the corporate B2B market (driven by ESG pressures and companies’ motivation to lock in long-term energy costs) remains the structurally more resilient segment. Companies capable of offering comprehensive integrated solutions encompassing batteries, energy management, and community electricity sharing gain a competitive advantage independent of fluctuations in subsidy programs.