Zhodnocení metodik průvodcovské činnosti na památkových objektech

This bachelor's thesis deals with the evaluation of the effectiveness and quality of tour guiding methods at heritage sites in the Czech Republic and their impact on the visitor experience through an analysis of selected monuments. The theoretical part defines the principles of cultural heritage interpretation, focusing on the concepts of mindfulness and storytelling, defines the role of the tour guide, and establishes quality criteria for the interpretive process. The empirical part compares approaches to the management and presentation of cultural heritage at two distinct entities: the state-owned Hrubý Rohozec Chateau and the privately-owned Český Šternberk Castle. Through semi-structured interviews with managers and guides and participant observation, the research confirms the research question regarding the higher degree of flexibility and client orientation of private sites compared to the methodological standardization and emphasis on historical authenticity of state-owned sites. The thesis identifies key quality barriers, such as seasonal personnel burnout and a lack of soft-skills training and concludes by proposing specific methodological measures to streamline tour guiding practice and modernize the system of evaluating the quality of interpretation.