Manažerské aspekty ženského podnikání: Analýza motivačních faktorů a bariér rozvoje

The bachelor’s thesis focuses on the managerial aspects of women’s entrepreneurship, with an emphasis on the motivational factors and barriers that influence women’s entrepreneurial activities both at the stage of business establishment and throughout the course of entrepreneurship. The aim of the thesis is to identify the key factors motivating women to engage in entrepreneurship and to analyse the obstacles they encounter during the development of their business. At the same time, the thesis examines selected aspects of management in the context of female entrepreneurship. The empirical part of the thesis is based on primary research conducted through a questionnaire survey among women entrepreneurs. The collected data were analysed using selected statistical methods in order to verify the established hypotheses. The results highlight the significance of key motivational factors while also confirming the existence of persistent barriers, particularly in the areas of access to financing and work-life balance. Based on these findings, recommendations are formulated to support female entrepreneurship and to reduce the identified obstacles.