Motivace investorů k účasti na real estate crowdfundingu v České republice

This bachelor thesis addresses the phenomenon of real estate crowdfunding in the Czech Republic, which represents a dynamically evolving alternative to traditional forms of real estate investment. The primary aim of the thesis is to identify and conduct an in-depth analysis of the key factors motivating Czech retail investors to allocate capital to development projects via online platforms, and to ascertain how these investors perceive specific risks and market entry barriers. The theoretical part of the thesis is dedicated to defining the basic models of crowdfunding, describing the relevant legislative framework, and analyzing the associated investment risks. Significant attention is also paid to the factors that motivate investors to participate in this form of financing. The methodology is based on qualitative research conducted through semi-structured interviews with a selected group of active investors, primarily from the Millennial and Gen Z generations. A total of 5 interviews were conducted in April 2026. The collected data were processed using thematic analysis. The MAXQDA software tool was used for coding. The result of this study is a proposed typology of the respondents' qualitative behavior, which bridges theoretical decision-making models with real-world practice, thereby contributing to a detailed mapping of this modern investment tool within the Czech environment.