Strategická analýza podniku Preissler, s.r.o

The construction industry in the Czech Republic has recently been undergoing significant changes driven by technological progress, increasing regulations, environmental requirements, labour shortages and high construction costs. These developments intensify competitive pressure among firms. This bachelor´s thesis focuses on the construction company Preissler s.r.o., which does not employ systematic strategic management. The aim of the thesis is to identify and evaluate its Strengths, Weaknesses, Opportunities and Threats using strategic analysis methods. The theoretical part is based on a literature review, while the practical part draws on industry and macroeconomic statistics, financial statements, and qualitative interviews with the company´s owner. The applied analytical tools include PESTLE, Porter´s Five Forces model, VRIO, the Value Chain, Financial analysis and Portfolio analysis. The results serve as inputs for the final SWOT synthesis. SWOT analysis demonstrates Strengths, Weaknesses, Opportunities and Threats affecting the company. The conclusion summarises the main findings, identifies the limitations of the research and outlines strategic recommendations for the company Preissler s.r.o.