Analýza potřeb majitelů nájemních nemovitostí pro zhodnocení podnikatelské příležitosti

This master’s thesis examines the needs, preferences and problems of owners of investment rental properties and evaluates a business opportunity in services related to their management. The theoretical part defines rental property as an investment asset requiring active management and introduces the context of rental housing, key property management processes, related risks, digitalization and the relationship between self-management and professional property management. The practical part is based on qualitative research conducted through 16 semi-structured interviews with rental property owners in Prague and its surroundings, which were evaluated using thematic analysis. The research showed that property owners do not focus solely on maximising returns, but primarily on the stability of the rental relationship, risk reduction, the reduction of time and psychological burden, technical and legal certainty, and maintaining control over their property. The main problems identified include the risk of an unsuitable tenant, loss of rental income, administrative burden, technical issues, dependence on external contractors and limited ability to delegate day-to-day management. The findings indicate a business opportunity particularly in a modular service positioned between self-management and full outsourcing, combining a digital platform, systematization, automation, reporting, technical support, legal and operational assistance and optional property management elements. The proposed concept is not based on replacing the owner, but on supporting their decision-making and control role in the more efficient, transparent and professional management of rental properties.