Etická dilemata v retailové firmě

This bachelor’s thesis focuses on ethical dilemmas in a retail company, aiming to identify, analyze, and propose solutions to these issues. The main objective is to examine a selected retail company, determine key ethical dilemmas in areas such as human resources, marketing, customer service, supply chain, and legislation, and assess their social and environmental impacts. The theoretical part defines key concepts of ethics, morality, and ethical decision-making, introduces major philosophical approaches, and links ethics with ESG and SDG frameworks. The research part includes an analysis of the selected company and qualitative research based on semi-structured interviews and observation. The findings reveal how ethical dilemmas are perceived by employees and management and how they influence company operations. Based on the results, recommendations are proposed to improve ethical management, enhance transparency, and support sustainable business practices.