Business plan of “HanBo” – A Korean-Czech Fusion Restaurantin Prague

This thesis presents a business plan for Hanbo, a contemporary fusion restaurant located in Prague, with a unique and innovative fusion inspired by Korean-Czech cuisine. HanBo aims to deliver culinary value through the fusion of Asian and European gastronomy, serving the market of diners seeking for novel creativity in culinary experiences.This thesis will be divided into two main parts, which are the theoretical and the practical parts. The first part is the theoretical part that provides an overview of the culinary industry along with outlines the strategic frameworks and analytical tools used, including PEST, SWOT, Porter's Five Forces, Business Model, etc. The rest is the practical part, applying analytical tools and methods to the HanBo restaurant business model, developing a systematic operational plan, practical strategies for business implementation, and finally, conducting a financial analysis to evaluate the feasibility of the business model.