Klíčové informace pro sjednání životního pojištění

The aim of this bachelor’s thesis is to analyze the Key Information Document (KID) in the context of life insurance, its importance for client awareness, and its role in the selection of insurance products. The thesis focuses on the content, structure, and formal requirements of the KID, including its legislative basis within the European regulation PRIIPs (Packaged Retail and Insurance-based Investment Products). The theoretical section explains the purpose and function of the KID, its mandatory requirements, and the standards for comprehensibility and transparency for clients. The practical section includes an analysis of selected KID documents available on the Czech market, comparing them in terms of content and accessibility for various client target groups. The thesis also evaluates the contribution of this document to increasing transparency in the life insurance sector and proposes recommendations for its improvement. The results of this thesis may be useful for insurance companies in preparing KID documents, as well as for clients seeking clear and concise information to inform their financial decisions.