Ekonomický přínos Mezinárodního filmového festivalu Karlovy Vary pro město Karlovy Vary

This bachelor thesis examines the economic contribution of the Karlovy Vary International Film Festival to the city of Karlovy Vary. The thesis analyses the festival not only as a cultural event, but also as a recurring international event embedded in a local economy strongly connected to tourism, spa services and visitor-related activities. The aim of the thesis is to assess the main channels through which the festival contributes to local economic activity. The analysis focuses on visitor inflows, ticket sales, accredited participants, organisational expenditure, demand for accommodation and other services, public funding and mechanisms of local economic retention. The thesis is based on publicly available evidence, including official festival data, financial statements, tourism statistics, public funding documents, cooperation agreements and comparative material from the Berlinale. Due to the limited availability of data, the thesis does not attempt to calculate a single aggregate monetary impact. Instead, it applies a contribution-oriented approach based on the triangulation of available evidence. The findings indicate that KVIFF represents an important economic and strategic asset for Karlovy Vary. Its contribution lies in the cumulative effect of several channels: temporary demand for local services, festival-related organisational spending, the presence of public and professional audiences, public support and the strengthening of the city’s international cultural and tourism profile.