Gastrodiplomacie v hotelnictví: role gastronomických prvků v mezikulturní komunikaci 4* hotelu v centru Prahy

This bachelor's thesis examines the role of gastrodiplomacy in the hospitality industry, focusing on gastronomic elements as a component of intercultural communication in a four-star hotel located in the centre of Prague. The aim of the thesis is to evaluate the role of gastrodiplomacy in a four-star hotel and to assess how gastronomic elements contribute to shaping the hotel's image and intercultural communication in everyday hotel practice. The theoretical part defines the concept of gastrodiplomacy, its relationship to cultural and public diplomacy, and discusses the importance of gastronomy in hospitality and intercultural communication. The empirical part is based on a qualitative case study using semi-structured interviews with hotel employees, analysis of internal documents, observation of hotel operations, and analysis of online guest reviews. The findings show that gastrodiplomacy in the hotel environment is reflected primarily through the use of local ingredients, the inclusion of traditional Czech dishes in the menu, the presentation of gastronomic services, and everyday communication between employees and guests. The study also demonstrates that gastronomic services contribute not only to shaping the hotel's image but also to presenting Prague and Czech culture through everyday interactions with international guests.