Analýza výnosnosti krátkodobého ubytování v Praze

This master’s thesis analyzes the profitability of short-term accommodation in Prague using data on listings available on the Airbnb platform. The aim of the thesis is to estimate the net return on selected properties as of 1 January 2026 and compare it with the return generated by long-term rentals. To calculate the return, a profitability model is developed that combines estimates of the market value of the properties, revenues from short-term accommodation, and related costs. The uncertainty of selected input variables is captured using probability distributions and subsequently evaluated through Monte Carlo simulation. The analysis shows that the mean return across the entire sample of properties is 2.25%, with the highest returns being achieved by smaller studio apartments. The results also indicate that short-term accommodation may be more profitable than long-term rentals, but at the cost of greater operational, regulatory, and tax-related complexity.