Možnosti rozvoje sociálně-kulturních projektů v Srbsku: Návrh základu strategie pro České centrum Bělehrad

The aim of this master’s thesis is to propose a foundation for a strategy for the further development of socio-cultural projects at the Czech Centre Belgrade, based on an analysis of the institution’s experience to date. The thesis first defines the socio-cultural project as its own operational concept and situates it within the field of cultural diplomacy. The research takes the form of a qualitative single case study with two embedded units of analysis: the Belgrade Urban Oases project and the centre’s collaboration with the Harem Girls collective. Data from three semi-structured interviews with the centre’s management, internal and strategic documents, and media outputs were processed using thematic analysis, which identified eight themes. The findings show that project success is determined not by their social orientation but by the conditions of implementation: clearly assigned responsibility, the depth and continuity of participation, and the stability of partnerships. The key barrier to development is the absence of conceptual and evaluation tools, while the key assets are the inclusive programme line of the Czech House and the institution’s ability to learn from experience. The main output is a proposed strategy foundation comprising a SWOT synthesis developed through a TOWS matrix, eight recommendations across the programme, organisational, and economic dimensions, and a roadmap structured by time horizons and strategic priority. Beyond its practical value for the institution, the thesis formulates three patterns transferable to comparable cultural institutes.