Jak si založit podnik (analýza podnikatelského záměru)

This paper is focused on a rookie entrepreneur who is starting a middle size business in the express package delivery business. The theoretical asks questions that a young businessman should give some thought. In particular it is a guideline how to assemble a successful business plan that attracts the creditors and other interested parties. It tells him how present his ideas in the right way and what should be avoided in the starting faze of a business. In the practical part the author tests working hypothesis, puts together the founding budget, expected profit and loss statement in the first year of the business and also the expected value of cash flow. The main hypothesis is the viability of the undertaking in market conditions. This hypothesis is being reinforced by the calculations in the estimated financial plan as well as the marketing research that concludes that for this kind of business there is still enough space left. But it has to be a cheap and quality business. The values of the return on assets and return on equity are examined in the reference to the risk-free interest rate and thanks to that we can identify how big the risk-bonus is for the investor. In conclusion of the paper gives the author a solution how to even improve the ROA and ROE, the net profit and cash flow. Thanks to that the risk-bonus of the undertaking is even higher.